Posts Tagged ‘online brand’

How Job Hunters Should Use Facebook To Find Work

Thursday, November 21st, 2013

Thanks to Facebook’s dominance as the leading social network, combined with ways recruiters are using it to locate talent, if you’re serious about finding work, you must have a presence on this site.

There are three reasons Facebook is so essential when you’re looking for a job in today’s social media–focused world:

1. Most jobs come from referrals. If most jobs come from referrals, and most referrals come from friends and family, guess which social network has the highest concentration of friends and family?

2. Facebook has more users than the United States has citizens. The number of interconnections, relationships, and interactions between people in the network are infinitely complex. That presents a wonderful opportunity to meet new connections and expose your personal brand to more people to accelerate your career.

3. You can use Facebook to find out more about a company. Just as firms can get the inside scoop on job candidates by looking at their Facebook profiles, you can discover the facts and vibe about a business by “liking” its Facebook Page. (Find out whether your target company has a Facebook Page by entering its name in the search bar at the top of your Facebook account. If a page pops up, click on its “Like” button.)

You can also research a company from its Facebook Page, using links to the firm’s blogs and websites and seeing information about its benefits and culture.

Sometimes, you can find out about job opportunities through a company’s Facebook Page, too. Many firms are now using that space to attract new talent and interact with potential candidates.

How to Get Found on Facebook

As a job seeker, you want to be found. So be sure the “About” section of your Facebook profile is complete and current; update it if it isn’t. This way, hiring managers and recruiters can learn more about you and Facebook can find new people to suggest you add to your network.

Your “About” section should serve a similar function as your LinkedIn profile summary, communicating who you are professionally and what makes you unique.

Be sure to fill out your Work and Education section as much as possible. This helps Facebook make friend suggestions for you of people you’ve crossed paths with in your career or at school. Who knows what new opportunities old friends can bring?

Don’t Be a Stranger

So, if you consider people in your network to be important for your job search, interact with them regularly. You could comment on their Timeline posts, include them in your Timeline posts with tags or message them.

What Not to Post

Avoid posts like, “Help! I need a job. Can you pass my résumé on?” You don’t want to come across as desperate. Remember, your goal is to provide value and be upbeat.

Instead, post articles with your opinions of them or bring up current events to kickstart conversations with members of your network.

At least once a week, post something on your Facebook timeline that’s related to your industry. Sharing your opinion about professional issues can help position you as an expert.

How to Get Referrals

Nothing’s wrong with asking your Facebook network for a little help sometimes. Because the power of your network is in who the people in it know, the best thing you can do to help yourself is to ask for introductions.

But if you want to ask your Facebook contacts for a referral, be specific. For example, don’t ask: “Does anyone have connections at a CPG company in marketing?” Instead, say something like: “I’m looking for work as a business analyst at a CPG company. Do you know of anyone in marketing at Purina?” You’ll get much better results if you can say the name of the company and the exact role of the person you want to meet.

Don’t Reveal Secrets

Be careful not to reveal something you shouldn’t about the companies you’re interviewing with. For example, if you learn what your salary range might be, keep it to yourself. One woman interviewing at Cisco told her Facebook network the salary the company offered her. She was immediately disqualified for breaking Cisco’s non-disclosure policy.

How Facebook’s Graph Search Can Help

Graph Search is a way to explore Facebook’s network of information about people. It’s the technology behind the big search bar found at the top of your Facebook profile. By using search phrases, instead of keywords, you can discover all sorts of people using Facebook.

Previously, it was very difficult to know which companies were represented in your network and your extended (friends of friends) network. Now, you can see what companies you have connections to, locations you might have acquaintances in and even the brands your network prefers.

This feature opens up all kinds of research possibilities, like finding out if your friends have friends working at your target company.

Original from Forbes

Back to the Basics: 10 Job Search Tips for Job Hunting 101

Thursday, September 26th, 2013

People are always looking for innovative job search strategies to set themselves apart from the competition. But it’s important to have the basics down, the most essential elements your job search will need to include if you want to succeed as quickly as possible.

If your job search is off to a slow start, here are some quick and basic tips that will help your hunt for a new job go more smoothly as you navigate the job maze:

  1. Be Prepared. Have a voice mail system in place and sign-up for a professional sounding email address. Consider getting a separate email account to use for your job search, so you can stay organized. Put your cell phone number on your resume so you can follow up in a timely manner.
  2. Be More Than Prepared. Always have an up-to-date resume ready to send – even if you are not currently looking for work. You never know when an opportunity that is too good to pass up might come along. If you’re not on LinkedIn yet, create a LinkedIn Profile and start making connections who can help you job search.
  3. Time Savers. Strapped for time? Consider getting professional help writing or editing your resume.
  4. Get Social. Social networking sites like Facebook and Twitter can be a good way to get job listings before they are listed elsewhere. Plus, you can promote your candidacy using the social media tools that are readily available for free for job seekers and companies are increasingly using social media for recruiting.
  5. Look for hidden vacancies. Instead of advertising their available jobs, employers often look to fill vacancies by word-of-mouth, headhunting or simply by recruiting internally. Knowing how to get yourself in contention for these roles could give you a major boost when it comes to finding your next role.
  6. Get employers to come to you. Getting headhunted is no longer the preserve of employees in senior management. When you post your resume online, you are immediately putting your details within reach of thousands of employees may save you the trouble of searching through job adverts.
  7. Target the right companies. Do you want to be a big fish in a small pond or would you rather have the safety of a large organization with job security and a clear career path? Knowing what you want allows you to narrow down your search and spend more time on applying for the roles you really want.
  8. Build a network. Networking is getting to know people who can help you develop your career prospects. You don’t need to be a big shot or the most outgoing person in the world to network effectively, just keep your ears open and listen for information that could work to your advantage.
  9. Don’t Stop. Don’t limit your job searching to the top sites like Monster or CareerBuilder. Check the smaller niche sites that focus on a particular geographic location or career field and you will find plenty of job listings. Networking works, too. Tap into your network of contacts to see who might be able to help you with job leads or a referral.
  10. Keep your spirits up. As time passes, the rejections mount up and the budgets get tighter, it’s easy to become disheartened. However, this is exactly the time when you need to dust yourself off and put in more hard work than ever. One of the main attributes of a successful job seeker is persistence.

Finding a new job can almost be a job unto itself. But if you persevere and remain confident, you’ll have a new job in no time.