Archive for July, 2014

Writing a Resume for an International Job

Thursday, July 24th, 2014

Professionals of all ages are seeking careers outside their home countries for a variety of professional and personal reasons: the need to recharge their batteries with a new challenge, the opportunity to have a position with more responsibility that encourages creativity and initiative (and typically leads to a promotion), the wish to expose their children to another culture and a second language, and the recognition that many of those at the top of the corporate ladder have leap-frogged ahead after a global work experience.

There are no hard and fast rules for putting together a resume for an international job. Best advice: do your homework. Find out what is appropriate vis-a-vis the corporate culture, the country culture, and the person making the hiring decision. The challenge is to incorporate several different cultures into one document.

Some General Advice

  • The terms “resume” and “CV” (curriculum vitae) generally mean the same thing the world over: a document describing one’s educational and professional experience that is prepared for job-hunting purposes. A CV is typically a lengthier version of a resume, sometimes with numerous attachments. Note: The average length for a resume or CV is two pages—no matter the country, no matter the position. Never, ever try to “get around the rules” by shrinking your font size to an unreadable level or printing your resume on the front and back sides of one piece of paper. Never “stretch” your resume to two pages but also never sell yourself short by limiting yourself to one page.
  • Different countries use different terms to describe the information that a resume should contain. For example, “cover letters” are called “letters of interest” in some countries and “motivation letters” in others. Photographs are not appropriate attachments to resumes in the U.S.; however, in many countries outside the U.S., it is standard procedure to attach a photo or have your photo printed on your resume.
  • Education requirements differ country to country. In almost every case of “cross-border” job hunting, merely stating the title of your degree is not an adequate description. If you are a recent graduate and depending heavily upon your educational background to get a job, provide the reader with details about your studies and any related experience. The same advice applies to seasoned professionals who have participated in numerous training or continuing education courses: provide the reader with specific information on what you learned, the number of course hours, etc. Your university training becomes only “a line item” on your resume (i.e., no further details needed) once you have five or more years of professional experience.
  • If you have specific training, education, or expertise, use industry-accepted terminology in your description: language and terms that any professional in your field would understand, no matter where in the world he or she lives.
  • Pay particular attention to write your resume in the correct chronological order. Where there are no specific guidelines, the general preference is a reverse-chronological format.
  • The level of computer technology and accessibility to the Internet varies widely country to country. Always be sure to email your resume as an attachment and in a widely accepted format, such as Word. And always send a hard copy via “snail mail” just to make sure it is received.
  • Computer skills and language skills are always important, no matter the job, no matter the country. Take care to describe your skill levels in detail in both categories.
  • If you are submitting your resume in English, find out if the recipient uses British English or American English. A reader who is unfamiliar with the variations just presumes that the resume contains typos. Most European companies use British English. Almost every computer today provides you with both options.
  • Spellcheck, spellcheck, spellcheck, then get a human being to spellcheck your resume. Human resource professionals the world over assume that if you submit a sloppy, careless resume you will be a sloppy, careless worker. Take the time to double-check the correct title, gender, and spelling of the name of the recipient of your resume. Jan is a woman’s name in the U.S. and a man’s name in Europe.
  • If you can, get someone who is a native speaker of the language in which your resume is written to review your document. One goal of your resume is to show your familiarity with the culture by using culturally-appropriate language. Anything else just highlights that you may not be a candidate who can “hit the ground running.”
  • Be aware that paper sizes are different dimensions in different countries. When you are transmitting your resume via email, go to “Page Setup” on your computer and reformat your document to the recipient’s standard. Otherwise, when they print it out half of your material will be missing. The same is true for sending a fax. If at all possible, purchase paper that has the same dimensions as the recipient’s and mail/fax your resume on that paper.
  • Most multinational companies will expect you to speak both the language of that country and English, which is accepted today as the universal language of business. Draft your resume in both languages and be prepared for your interview to be conducted in both languages.
  • The safest way to ensure that your document is “culturally correct” is to review as many examples as possible. Ask the employer or recruiter for examples of resumes that they thought were particularly good.

Work permit and visa regulations tend to be similar country to country: Most employers who want to hire “foreigners,” “aliens,” or “expatriates” must be able to certify to the government that they were unable to find locals with the required skill sets. The fastest way to be hired abroad is either to actively seek a country where there is a shortage of people with your skills or to be an “intra-company” transfer from another country. Be aware that obtaining a work permit can take many, many months.

Finally, to be successful and enjoy your experience abroad you must be flexible and open-minded, both eager and willing to learn new ways of doing things. To hold fast to your own cultural traditions, even when they offend others or render you ineffective, is a waste of everyone’s time. People everywhere appreciate individuals who are interested in getting to know them. Cultural faux pas are forgiven of individuals who are making well-meaning attempts to fit in; on the other hand, arrogant know-it-alls can sink million-dollar deals just by their attitudes. Be patient and observant. Ask questions. Show your interest in learning and broadening your understanding. Be aware that you represent your country to everyone you meet.

Top 10 Personal Branding Blunders To Avoid

Thursday, July 10th, 2014

The world of personal branding has certainly changed over the past decade or so, especially with the impact of social media. It’s no longer enough to make an impression in person or on the phone; now you have to be sure your Facebook, Twitter, LinkedIn, and numerous other online presences are all coordinated and professional, to avoid presenting the wrong image to potential employers and clients who might be snooping around.

In this somewhat more complicated branding landscape, there are countless possible brand blunders one can make that detract from brand value rather than building it. Below are ten of the most egregious errors so you can steer clear of them, keeping the brand called you on a smooth path to success.

1. Be fake. Effective personal branding is based in authenticity. You need to be yourself – your best self. You’ll be found out if you try to fool people by imitating something you’re not or lying to your target audience. Just think about Milli Vanilli, Rosie Ruiz, and Lance Armstrong. Faking it is also a waste of energy. Anne Morrow Lindbergh once said, “The most exhausting thing you can be is inauthentic.”

2. Be wishy-washy. Strong brands express an opinion and take a stand. If you are trying to please all the people, you usually please none. Want to inspire people and connect with them on a deep level? Get clear about your point of view and make it public. Be willing to repel some people – all strong brands do. Know your message and be willing to stick your neck out and express yourself.

3. Act first. Think later. When it comes to personal branding, I see people building Blogs, using social media, and joining associations without any strategic plan for how it will help them build their brand and achieve their goals. Successful branding requires having a plan. Don’t act until you think – and make your decisions based on your brand strategy. Start by identifying your goals. Then get to know yourself, understand your differentiation, and discern what makes you compelling. You have to establish your brand promise before you can start to build the brand itself with your target audience.

4. Shoot for quantity. It’s not about the quantity of random LinkedIn connections or the number of articles you write or the number of tweets you post. Don’t seek quantity at the expense of quality. Quality is what will make your communications stand out and attract those whom you need to influence. Quality will get you noticed and help you build the right following. There’s tremendous pressure to be constantly visible in lots of social media, so our instinct is to just post, post, post without regard to the message we are sending or the suitability of our audience. Avoid this trap by focusing on quality.

5. Seek fame and glory. Branding is not about you, it’s about serving others. Fame is difficult to achieve, and if you make it your goal, you’ll focus too much on the attention you crave instead of focusing on the value you can deliver. You only need to be known to the people who are making decisions about you and those who influence them. I call it selective fame. Work to be known by decision-makers and influencers who will help you reach your goals.

6. Be binary. Branding requires a steady and steadfast approach. Being binary means that you divide your attention and run a two-track career, perhaps even thinking of branding as an activity that is separate from your career. Personal branding is not something you do occasionally with bursts of activity – like at the beginning of the year when you begin to work on your resolutions. Have a single, focused plan and act on it daily. Don’t let yourself run out of steam; slow, consistent actions will sustain you for the long haul.

7. Be exclusively virtual. Personal branding actually went mainstream when social media came onto the scene. This left many people thinking that personal branding is an online activity. It’s not – at least not exclusively. Sure, having a digital strategy for your brand is critical, but your actions every day and the things you can do in the real world matter. Shaking hands and scheduling face time (and I’m not talking about an online video meeting) bring your brand to life. You must put your personal stamp on everything you do. Think of your brand holistically, and you’re on your way to achieving your goals.

8. Go solo. Personal branding sounds like it should be an individual activity, and it is “personal,” but it’s not solo. The Lone Ranger syndrome will work against you. Even the Lone Ranger had Tonto. Much of the personal branding process has to do with being part of a community and contributing to that community. This is the key to building your personal brand network. Have a mentor, hire a coach, and reach out to colleagues and friends for their opinions. Don’t go it alone.

9. Be selfish. Personal branding is not about you. It’s about what you’re able to give to others. Generosity is one of the best strategies for personal branding. When you give to your network, you remind them you are there through actions that also demonstrate how grateful you are for your success. When you give to your team, you show them you care. When you give away your services, you let people discover firsthand what you’re great at.

10. Forget to measure. You could be spinning your wheels, but you won’t know unless you measure. That means setting up-front goals for your personal branding activities. Your goals might be the number of thought-leaders in your area of expertise who know you, or the influence you create internally, or being recognized by a relevant professional association. Whatever your goals, document them. Focus on them. And measure your momentum as you strive towards them. Regularly – say quarterly or monthly – evaluate your progress against your goals – and refine your strategy accordingly.

If you avoid these personal branding don’ts, you can make a name for yourself that fuels your success for years to come.